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Christmas in July Webinar: Tips for Preparing Your eCommerce Site this...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season. iGoDigital and Slingshot SEO teamed up recently to...

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Email Marketing: Getting your Foot in the Inbox

Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email...

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Avoiding Futility by Being a YOUtility

If you are still only "selling" to your customers or clients, you are dead. A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is...

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Email Marketing: Triggering Success

In the previous post "Email Marketing: Getting your Foot in the Inbox" the focus was on getting customer to notice your messaging around new products, events, or offers. But what about when those same...

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Email Marketing: Abandoned Cart and Beyond

As promised, the conclusion to the Email Marketing blog series. From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively...

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OnlineShoes.com gets a Foot in the Door with its Customers

There is no denying the increasing difficulty online retailers face in attracting, converting and retaining customers. With a plethora of choices available to consumers, only those retailers with a...

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Moving the Needle: You Had Me at Hello

Marketers and eCommerce teams alike know that the strategies used to catch a customer at first glance are far different than those needed to create loyalty.One is about enticement - The other is about...

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Beyond the Buzz: What Personalization Really Means

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry? Words like: Optimization Big Data Behavioral Targeting Personalization Retargeting Strategy A Double-Edged...

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Merry September! - A 2012 Holiday Outlook

You will hear two different sentiments starting around this time of year..."...are they serious? It's only September!?!"...or..."It's almost the end of September and how are we going to get everything...

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iGoDigital Culture Rule #11: Putting on the Ritz

One of the great things about working iGoDigital is that innovation is encouraged. I'm not just talking about innovating to make the product better (though that is always top of mind) - it's about...

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Move the Needle: We're Past the Infatuation Stage

The first post of the blog series "Moving the Needle" explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's...

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iGoDigital Culture Rule #14: If You're Not Having Fun, You're Not at iGoDigital

At a lot of workplaces, there is a strict code of conduct to keep employees focused and working productively.  In that sense iGoDigital is a little different. Don't be fooled, when we need to crank...

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Move the Needle: Tying the Knot

You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting...

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Inspiring the Future - Connections 2012

Last week I had the opportunity to attend ExactTarget's 6th annual Connections User Conference. Bringing together over 4000 clients, partners and other attendees from across the globe, the name proved...

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Hurricane Sandy - A Scrooge on this Holiday Season?

As individuals continue to recover from Superstorm Sandy, many still without power or access to essentials, business owners small and large face the additional challenge as they begin to forecast the...

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